Order fulfillment and 3PL warehousing, from the shop that decorates your merch
Pure Choice Logistics
We hold your product, pick and pack the orders your store sends us, and ship them with tracking. If it is decorated apparel, we print or embroider it ourselves in the same building.
Why this is one company and not two
A merch program usually takes two vendors. One prints the shirts. A separate warehouse stores them and ships them. That leaves somebody on your side moving tracking numbers between the two and keeping two inventory counts lined up.
Pure Choice Logistics is the fulfillment side of the same company that runs Pure Choice Apparel. The screen press, the embroidery machines, the DTF printer and the laser engraver sit in the same operation as the racks and the pick carts. A blank comes in, gets decorated, gets put away, and goes out on a customer order without leaving the building.
We run both sides ourselves: four decoration methods in-house, and a real warehouse with a dock, bin locations and per-order picking. That means one vendor and one inventory count instead of two.
What actually happens to your product
- Your truck books a dock appointment in our portal and sends the ASN ahead of it, so we know what is coming and how it is packed.
- We unload it, count it against the ASN, and put it away. Fast movers go into pickable bin locations, the rest to pallet storage.
- Your store sends orders to us. We pick them, pack them, and buy the carrier label.
- Tracking flows back to your store, so your customer gets the notification without anyone on your team touching it.
- If an order needs decoration first, it gets decorated here and then shipped. No second vendor, no transfer.
Two ways to run a merch program
Hold decorated stock, and we run what you decide to print and shelve it as finished goods until someone buys it. Cheapest per unit at volume. The trade is that you commit cash before you know what sells.
Decorate on demand, and we hold blanks instead. Nothing prints until an order comes in, so you carry no dead stock and can add a design without funding a run. It costs more per unit, and it only works because DTF starts at a single piece with no setup fee. Most programs do both.
A national creator-led brand runs a branded-merch store plus fulfillment through us, with hundreds of orders decorated and shipped on demand every week and zero inventory carried by the client.
Getting your inventory to our dock
You pick a dock slot in the portal, fill in the ASN with what is on the truck, how it is packed, and lot and expiry numbers if they apply, then print a dock pass for your driver.
We ask for 48 hours notice so receiving is actually staffed that morning. Inside that window the portal lets you file a short-notice request instead, and we answer yes or no. A truck should never find out at the gate.
Receiving is clocked from the first pallet to the last put-away in 15-minute increments, so what you are billed for matches what the crew did.
Decoration minimums and rates, published
If your program includes decoration, these are our real rates, decoration only, one location. The garment is priced separately.
- Screen printing starts at 25 pieces. Flat $50 screen setup for the run, then $7.00 a piece from 25 to 49, $5.00 from 50 to 149, and $2.50 at 150 or more.
- Embroidery starts at 3 pieces, with a one-time $50 digitizing charge to turn your logo into a stitch file. We keep the file, so reorders never pay it again.
- DTF printing starts at 1 piece with no setup fee, $5 to $14 by print size. This is the one that makes decorate-on-demand possible.
- Laser engraving starts at 1 piece, $12 to $35 by size, plus a one-time setup of $8 to $30.
The full card and a live estimator sit on the pricing guide. Which method suits which product is on decoration methods, and production timelines are on the turnaround guide.
Fulfillment itself is quoted per program.
What we do not do
Better to say this now than in week three.
- We are not a freight broker. Getting product to our dock is on you or your supplier. We will help plan the appointment, but we do not move freight.
Common questions
Can one company print my merch and also fulfill my orders?
Yes, and that is the point of this one. We decorate in-house with screen printing, embroidery, DTF and laser engraving, and we warehouse and ship out of the same operation. Brands often hire a decorator and a 3PL separately and then keep the two in sync themselves.
Do I have to buy inventory up front?
No. You can hold blanks with us and have them decorated only when an order comes in, so nothing sits unsold. DTF printing starts at 1 piece with no setup fee, which is what makes that model work. Bulk runs are still cheaper per unit once you know what sells.
What is the minimum order to get merch decorated for a fulfillment program?
It depends on the method, not on the size of your program. DTF printing and laser engraving start at 1 piece, embroidery at 3, and screen printing at 25. Screen printing carries a flat $50 screen setup and embroidery a one-time $50 digitizing charge that reorders never pay again.
How do I get my product to your warehouse?
You book a dock appointment in our delivery portal and send the ASN ahead of the truck, then print a dock pass for your driver. We ask for 48 hours notice so receiving is staffed. Inside that window you can file a short-notice request and we will answer before the truck rolls.
What does 3PL fulfillment cost?
Fulfillment is quoted per program, because receiving labor, storage and pick rates depend on how your product is packed and how fast it moves. A real number needs your SKU count, monthly order volume, and how the freight arrives. Decoration rates are published in full on our pricing guide.
What sales platforms do you work with?
Shopify is the one we run day to day. Orders flow from your store into our shipping system and tracking flows back automatically.
Can I see my own inventory and orders?
You get a login to our client portal. Today it covers the inbound side: booking dock appointments, sending ASNs, rescheduling, and a history of every change and who made it. A read-only view of your orders and shipments is built and not switched on yet.
Do you only fulfill apparel?
No. Apparel is what we decorate, but the warehouse ships boxed consumer goods too. If your product is shelf-stable and fits a bin, pick and pack works the same way.
Is Pure Choice Logistics the same company as Pure Choice Apparel?
Yes. Pure Choice Logistics LLC is the legal entity. Pure Choice Apparel is the name on the decorated-apparel side, and Pure Choice Logistics is the name on the warehousing and fulfillment side. Same building, same people, one contract.
Tell us what you ship
SKU count, orders a month, and how your freight arrives. That is enough for us to tell you whether this is a fit and what it would cost.
Or call 928-387-4348 and ask for fulfillment.